Hey, I’m Alex 👋
I’m the Principal Product Designer at CarExpert, shaping our design language as we prepare for an IPO. With experience in B2C and B2B, I’ve designed for millions, blending creativity with user-focused solutions.
My work
CarExpert Redesign
At CarExpert, I’m leading the redesign of the user journey, updating key pages such as the Homepage, Comparisons, Car Chooser, and Showroom in preparation for the upcoming IPO in 2025. My focus is on crafting a cohesive and intuitive experience that keeps consumers engaged and coming back throughout their car-buying journey.
Daily Winners
An exciting new product created, exclusively for Oz Lotteries. This has been a two year labour of love, fed by continual customer insights and navigating strict business guardrails.
Jumbo SaaS Platform
To expand our business and leverage our software Jumbo introduced a SaaS solution to lottery providers. This transition lead to a huge redesign of our design system architecture.
Oz Lotteries/SaaS Navigation
To better managed our ever growing list of product across Oz Lotteries and SaaS platforms, we overhauled the navigation. Reworking the IA and the UI for enhanced usability.
Wheel of Oz
On our journey to launch Daily Winners, we experimented with enhancing engagement on the Oz Lotteries platform through gamification, which yielded interesting results.
Daily Winners Admin
The customer side of Daily Winners is only one aspect of the equation. The admin side, which our operators use, needed just as much love and UX thinking.